Cases
Competing with Pirates
Pieter Klaas Jagersma en Desiree van GorpA common strategic dilemma is that of low-cost versus service. Today’s fierce competition between airline companies is an excellent example of this. What can a company do to best tackle this issue? The authors propose six strategies, including specific recommendations for KLM.
Published on 10-04-2002 [
Strategy & Administration
,
Cases ]
Page: 1
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